TRIBE Reaches 20 Hotels Milestone, Bringing Modern Hospitality to Key Destinations Worldwide

TRIBE, a bold design-driven hotel brand from Accor, is excited to announce a key milestone – reaching 20 hotels around the globe. Each TRIBE address embodies the essence of contemporary living, offering spaces that are smart, stylish, and encourage social interaction. With over 40 additional hotels currently under development, including on the tropical paradise of Phuket and in Ho Chi Minh City, TRIBE's journey is just beginning, proving that modern hospitality can be both high-quality and accessible.

“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor. “TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t. Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”

Halfway between standardisation and personalisation, the lifestyle segment is growing rapidly worldwide, fulfilling the wants and needs of the modern traveller seeking unique and innovative stays. 

“Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development,” said Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy Division, Accor. “By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor's and our partners' commitments to responsible growth and sustainable hotel development."

TRIBE Living Bangkok Sukhumvit 39, Thailand

Situated in the lively Sukhumvit district, TRIBE Living Bangkok Sukhumvit 39 is the ideal spot for those who want more from their stay – without the unnecessary extras. From the dynamic co-working areas to the 24-hour fitness centre, this TRIBE address offers everything that matters most to modern travellers. A true standout feature of the hotel is the Taco Hachi rooftop bar, located on the 27th floor. This bar’s layout maximizes the stunning views of Bangkok’s skyline, making it a highlight of the property’s design. The open-air setting, coupled with chic furnishings and ambient lighting, creates a relaxed atmosphere that’s perfect for sunset cocktails or evening gatherings. 

TRIBE Phnom Penh Post Office Square, Cambodia

Bordered by heritage buildings, the Mekong riverfront promenade, and the historic temple of Wat Phnom, TRIBE Phnom Penh Post Office Square offers a prime location in the Post Office Square District. The hotel offers an affordable design-driven alternative for a new generation of travellers. It is a combination of a hotel and social hub, where the common areas are designed as the focal point. The lobby lounge is filled with bold furniture statements, allowing a variety of uses for work, play, or socialise. The flexible co-working space invites locals and digital nomads to get their work done. Visitors can connect with the community over a seriously good coffee from local roasters and healthy bites from the 24-hour TRIBE EXPRESS. For a vibrant dining experience, the rooftop HEMISPHERE captivates with bold design, a lively atmosphere, and stunning city views.

TRIBE Bali Kuta Beach, Indonesia

Strategically located on the famous Kuta beach strip, TRIBE Bali Kuta Beach marries contemporary spaces and eclectic design, making it one of the island’s most stylish hotels. With views across the famous Kuta beach, the interiors are inspired by local crafts and designed to be as comfortable and functional as they are aesthetically-pleasing. Located on the ground floor, a cosy and stylish coffee shop by day transforms into a bar by night, alongside a curated Grab & Go stand offering fresh salads and a selection of local beverages available from day to night. The rooftop’s 360-degree restaurant and bar, Afterglow Bar & Kitchen, overlooks the infinity pool and sandy shore, allowing visitors to savour lite bites and local favourites, while enjoying a playlist of soulful sounds. 

TRIBE Paris Clichy, France

Located in the vibrant neighbourhood of Clichy, TRIBE Paris Clichy brings a fresh urban experience, offering guests a stylish yet comfortable retreat. With minimalist rooms flooded with natural light, TRIBE Paris Clichy emphasises comfort and simplicity, making it an ideal base for both business and leisure travellers. Guests can immerse themselves in the relaxed, welcoming atmosphere of the Social Hub, a dynamic space that serves as a coffee shop, coworking area, and cocktail bar throughout the day. The Tiki-inspired rooftop bar offers breathtaking views of Paris’s most iconic landmarks, including the Eiffel Tower and Sacré-Cœur, creating the perfect backdrop for enjoying a signature cocktail while taking in the energy of the city.

TRIBE London Canary Wharf, United Kingdom

TRIBE London Canary Wharf redefines modern hospitality with its intelligent design, sleek interiors, and practical functionality. Perfectly positioned in one of London’s most iconic districts, this TRIBE address provides a fresh space where guests can work, play, and relax without any unnecessary frills. The hotel’s design is bold and confident, offering co-working spaces, smartly designed rooms, and a café that evolves from day to night, catering to the needs of modern travellers. Guests love the high-end feel at a fair price, the thoughtfully curated amenities, and the way the hotel offers a polished, contemporary experience that doesn’t compromise on comfort.

With 20 hotels now in operation and over 40 more under development, TRIBE is poised to transform the hospitality landscape with its unapologetically modern approach. Each TRIBE address embodies the brand’s vision of offering intelligent, functional spaces that celebrate individuality, creativity, and connection. As the journey continues, TRIBE remains committed to delivering experiences that elevate everyday travel, proving that exceptional design, comfort, and value can coexist seamlessly. This is only the beginning, and TRIBE invites discerning travellers to join in exploring a world of bold, design-driven hospitality.

Swissôtel debuts in Romania with Mountain Resort in Poiana Brasov

Swissôtel, a globally recognised symbol of Swiss hospitality excellence, today announces the opening of Swissôtel Poiana Brasov, which marks the entry of the premium brand in Romania. Nestled within the lush greenery of the Postăvarul Massif, this new property offers an ideal retreat for skiers, hikers and nature lovers in the country’s most popular mountain resort.

Swissôtel Poiana Brasov embodies the brand’s core principles of refined craftsmanship, cultural authenticity, and a commitment to sustainable, purposeful living. Guests are invited to immerse themselves in the vitality of the Alpine spirit, exploring life’s true rewards and embracing the opportunity to live the good life.

This latest opening in Romania is part of Accor’s ambition to expand its premium brands across key destinations in the region. Frank Reul, Vice President – Development, Accor Premium, Midscale & Economy for Eastern Europe, Balkans, Italy & Greece said: “Our ambition is to showcase the diverse landscapes, vibrant culture, and rich history of Romania to both international and local travellers. The launch of Swissôtel Poiana Brasov is a milestone that reflects our commitment to expanding our offering in Romania with world-renowned brands.

The interiors of Swissôtel Poiana Brasov are inspired by the natural beauty of its surroundings, with natural tones and materials that help create a serene atmosphere. The hotel boasts a wide range of facilities, including a state-of-the-art wellness area and spa offering holistic treatments designed to relax, recharge, and revitalise the body and mind. Guests can also enjoy a rejuvenating swimming pool, indoor and outdoor jacuzzi, sauna, and a fitness centre 

Dining at Swissôtel Poiana Brasov promises to be a culinary journey that celebrates both local and international flavours. The specialty PRATO restaurant offers stunning forest views, serving an array of Romanian and international delicacies.

The new hotel features 64 stylish rooms and apartments, each offering breathtaking forest views and upscale amenities. With plans to add 50 additional rooms by 2026, Swissôtel Poiana Brasov is poised to become a key destination in the region. The design of the hotel is the result of collaborations with renowned designers, including Adrian Soare for the facades, Eliza Yokina for the spa and rooms, Poteca Studio for the gardens, Cristian Corvin for the restaurant, and Nicolae Petrencu for the overall design.

For business travellers and event planners, Swissôtel Poiana Brasov offers bespoke meeting facilities that incorporate the brand’s Vitality elements, along with exciting activities and dedicated menus tailored to each event.

Swissôtel Poiana Brasov is easily accessible from Brașov International Ghimbav Airport, as well as the main transport hubs in Bucharest or Cluj. Guests also have easy access to notable Romanian landmarks, including the picturesque Transylvanian Viscri village, the Fortified Churches, the Bears Sanctuary at Zarnesti.

Novotel Nara Opens in Japan, Bringing Modern Comfort to the Ancient Capital

Novotel, a leading global brand within the Accor portfolio, proudly announces the opening of Novotel Nara. Situated along the Saho River, known for its stunning cherry blossom trees, the hotel is strategically located an eight-minute walk from Shin-Omiya Station and a five-minute cab ride from Nara Station, offering a tranquil base for exploring Nara's rich cultural heritage.

With 264 guest rooms, including executive suites, Novotel Nara presents a unique blend of European modernity and traditional Japanese aesthetics, providing a welcoming retreat for both business and leisure travellers. The hotel is designed to offer guests a serene environment to rejuvenate and connect with Nara's rich cultural and historical legacy 

Novotel Nara is more than just a place to stay; it serves as a bridge between tourists and the local community, promoting the hidden charms of Nara. Guests can easily access the city's UNESCO World Heritage sites, such as Todai-ji Temple and Kasuga Taisha Shrine, while also enjoying the tranquillity away from the city's hustle and bustle. The hotel’s prime location allows for an immersive experience of Nara’s history and culture, making it an ideal location for those seeking both relaxation and exploration.

The property offers a variety of dining options, including Trattoria Ponte Nara, an all-day dining restaurant embracing the "slow food" philosophy. Here, guests can savour authentic Italian cuisine crafted with locally sourced ingredients from Nara, while enjoying the open-air setting with a beautiful view of cherry blossoms in full bloom during spring. Committed to sustainability, the restaurant is features organic and locally sourced dishes, including pizzas made with spelt flour produced by the Katsuragi Shuroku Council in Katsuragi City, Nara Prefecture.

ibis Styles debuts in the Philippines

ibis Styles, a creative hospitality brand from leading hotel operator Accor, marks a major milestone in the Philippines with the launch of its first ibis Styles hotel in the country. ibis Styles Manila Araneta City unleashes a distinctive hotel experience to one of Quezon City’s hippest neighborhoods.

Individually themed, each ibis Styles hotel is a unique, intensely designed venue with bold themes brought to life, inspiring guests and local communities alike. ibis Styles Manila Araneta City captures the excitement of the iconic Araneta Coliseum, one of the largest indoor arenas in Asia, located next to the hotel. Upon entering the hotel, guests are greeted with bursts of energy as they encounter dynamic artworks that interpret the vibrant history of the coliseum. The bold designs and lively music in the lobby evoke an electrifying atmosphere of live concerts and sporting events.

ibis Styles Manila Araneta City is located in Araneta City, a commercial hub that bustles with malls, restaurants, and cultural spots. When evening falls, the area comes alive with a variety of activities to discover. The MRT and LRT 2 metro stations are conveniently located just a stone's throw away from the hotel.

Mr. Garth Simmons, Chief Operating Officer of Accor in Asia, commented: “ibis Styles Manila Araneta City is a game changer for the Philippines’ hospitality industry and we are ecstatic to debut this design-forward economy brand in the country. With a belief in freedom of expression and the power of creativity, ibis Styles celebrates those who live boldly, encouraging exploration and discovery. The brand revolutionizes the way people think about economy accommodation. The Philippines is a core market for Accor’s expansion strategy, and we are delighted to introduce our first ibis Styles hotel to the destination.”

The hotel offers 286 artfully decorated and comfortable rooms across three different room configurations. Bold hues and distinctive local elements ignite creativity, offering a space with personality. Each room features Sweet Bed™ by ibis, a rain shower, and a 42-inch Smart IPTV.

Accor - First-Quarter 2024 Revenue €1,236 million up 8% like-for-like

Sébastien Bazin, Chairman and CEO of Accor, said:

"In this first quarter, marked by the Group's return in CAC 40, Accor once again delivered a solid performance, increasing revenue in all regions, notably in the Middle East and Asia-Pacific. Our network growth also accelerated, reflecting the attractiveness of our brands and the trust of our owners. By continuing to combine high standards with operational flexibility, quality of execution and financial discipline, we are confident in our ability to pursue a growth path that is in line with the objectives we have set for ourselves."

The first quarter of 2024 once again demonstrates the strength of hotel demand in all Accor Group regions and segments. Operating performance indicators (RevPAR and portfolio growth) are all trending positively, and the Group has continued to manage its balance sheet in line with its commitments.

In the first quarter of 2024, Accor opened 53 hotels corresponding to over more than 8,000 rooms, representing a net unit growth of 3.1% over the last12 months. At the end of March 2024, the Group had a hotel network of 825,313 rooms (5,613 hotels) and a pipeline of 224,000 rooms (1,297 hotels).

First-quarter 2024 RevPAR

The Premium, Midscale & Economy (PM&E) division posted an 8% increase in RevPAR compared with the first quarter of 2023, still more driven by rates than by occupancy rates.

The Europe North Africa (ENA) region reported a 5% increase in RevPAR compared with the first quarter of 2023.

In France, which represents 44% of the region’s room revenue, the Paris region and the provinces posted comparable RevPAR growth. RevPAR growth in March was particularly strong, benefiting from a higher number of events than in March 2023, and the absence of a major strike compared to the same period last year.

The United Kingdom, 13% of the region’s room revenue, posted RevPAR growth comparable to France, with an even balance between London and the provinces.

In Germany, 13% of the region’s room revenue, RevPAR growth was stronger than in France and the UK. This change reflects a steady improvement, and benefits from a more favorable base effect, as the activity recovery in the country was delayed as compared to the rest of Europe.

 The Middle East, Africa and Asia-Pacific region reported a 12% increase in RevPAR compared with the first quarter of 2023.

The Middle East Africa region, 26% of room revenue in the region, continued to post solid RevPAR growth, driven by rates and benefiting in particular, in Saudi Arabia, from the Ramadan calendar, most of which was held in the first quarter of 2024.

 South-East Asia, 30% of room revenue in the region, also reported strong RevPAR growth, driven in particular by Singapore and Thailand.

 The Pacific, 27% of room revenue in the region, continued the trend observed in the fourth quarter of 2023, with RevPAR growth driven primarily by higher occupancy rates.

 In China, 18% of hotel room revenue in the region, business continued to recover, albeit at a measured pace.

The Americas region, which mainly reflects the performance of Brazil (65% of room revenue for the region), posted a 4% increase in RevPAR compared with the first quarter of 2023. The activity, which had exceeded the occupancy recorded prior to Covid, posted a slight decline in demand. Nevertheless, this slight decline in occupancy was more than offset by higher average rates.

 The Luxury & Lifestyle (L&L) division reported a 7% increase in RevPAR compared with the first quarter of 2023, mainly driven by higher occupancy.

The Luxury segment, 77% of the division's room revenue, posted a 6% increase in RevPAR compared with the first quarter of 2023. Being more exposed to North America than the other segments, Luxury RevPAR growth is slightly more modest, reflecting a more mature market.

 The Lifestyle segment reported solid RevPAR growth of 10% compared with the first quarter of 2023. This was driven by improved occupancy at resorts in Turkey, Egypt and the United Arab Emirates.

Group revenue

For the first quarter of 2024, the Group reported revenue of €1,236 million, up 8% on a like-for-like basis (LFL) compared with the first quarter 2023. This increase breaks down into a 6% growth for the Premium, Midscale and Economy division and a 12% growth for the Luxury & Lifestyle division.

Scope effects, mainly linked to the acquisition of Potel & Chabot (in October 2023) in the Luxury & Lifestyle division (Hotel Assets and Other segment), positively contributed for €38 million.

Currency effects had a negative impact of €37 million, mainly due to the Australian dollar (-5%) and the Turkish lira (-40%). 

Premium, Midscale & Economy revenue

Premium, Midscale & Economy, which includes fees from Management & Franchise (M&F), Services to Owner and Hotel Assets & Other of the Group's Premium, Midscale & Economy brands, generated revenue of €690 million, up 6% LFL compared with the first quarter of 2023. This increase reflects the sustained activity reported over the period, mitigated by a base effect in Services to Owner.  

The Management & Franchise (M&F) revenue totaled €192 million, up 14% LFL compared with the first quarter of 2023. This increase, which was higher than the 8% rise in RevPAR over the period, reflects the strong growth in incentive fees provided for in management contracts, particularly in Asia-Pacific region. Management & Franchise performance by region is detailed on the following page.

Services to Owners revenue, which includes Sales, Marketing, Distribution and Loyalty activities, as well as shared services and the reimbursement of hotel costs, totaled €252 million, down (1)% LFL compared with the first quarter of 2023. This decline reflects a base effect on the same period last year, which included the final rebilling of costs incurred by Accor as part of its reception services for supporters during the soccer World Cup in Qatar.

Hotel Assets and Other revenue was up 9% LFL compared with the first quarter of 2023. This segment, which is strongly linked to activity in Australia and Brazil, reflects the level of activity recorded in these regions.

Luxury & Lifestyle revenue

Luxury & Lifestyle, which includes fees from Management & Franchise (M&F), Services to Owner and Hotel Assets & Other of the Group's Luxury & Lifestyle brands, generated revenue of €566 million, up 12% LFL compared with the first quarter of 2023. This increase also reflects the good activity performance over the period, as well as the opening of new venues at Paris Society.

Management & Franchise (M&F) revenue totaled €102 million, up 11% like-for-like compared with the first quarter of 2023, driven by a 7% increase in RevPAR and strong growth in incentive fees from management contracts. The performance of the Management & Franchise business by segment is detailed on the following page.

Services to Owners, which includes Sales, Marketing, Distribution and Loyalty activities, as well as shared services and the reimbursement of hotel costs, totaled €347 million, up 12% LFL compared with the first quarter of 2023. 

Hotel Assets and Other revenue was up 13% LFL compared with the first quarter of 2023. This change on a like-for-like basis reflects the opening of the Abbaye des Vaux de Cernay hotel and new restaurant venues at Paris Society, while the reported change of +77% includes a significant scope effect linked to the acquisition of Potel & Chabot in October 2023.

Management & Franchise revenue

Management & Franchise (M&F) posted revenue of €294 million, up 13% LFL compared with the first quarter 2023. This change reflects RevPAR growth of 8% LFL vs. the first quarter of 2023 amplified by:

the sharp rise in incentive fees provided for in hotel management contracts, particularly in the Asia-Pacific and Lifestyle segments;

a termination fee for a breach of contract in the Premium, Midscale & Economy segment in the Americas.

Outlook

The Group confirmed its medium-term growth perspectives as disclosed during the Investor Day on June 27, 2023:

Annualized RevPAR growth between 3% and 4% (CAGR 2023-27)

Annualized net unit growth between 3% and 5% (CAGR 2023-27)

M&F revenue growth between 6% and 10% (CAGR 2023-27)

A marginally positive EBITDA contribution from Services to Owners

EBITDA growth between 9% and 12% (CAGR 2023-27)

Recurring free cash flow conversion in excess of 55%

A return to shareholders of around €3 billion over the 2023-2027 period

In the first quarter of 2024, Accor completed a €400 million share buyback program, with an accretive effect for shareholders through the cancellation of 3.9% of its shares. 

Accor signs agreement for a new Sofitel hotel in India: Sofitel Jaipur Jawahar Circle

Accor, a world-leading hospitality group, is proud to announce the signing of a partnership agreement with EBU Estate Developers Private Limited for the development of a Sofitel hotel in India, the Sofitel Jaipur Jawahar Circle. This new-build luxury hotel is scheduled to open its doors in 2028 and promises to redefine hospitality in the vibrant city of Jaipur.

Strategically located at Jaipur’s Jawahar Circle, the hotel will feature 275 exquisitely designed and spacious rooms, each offering the utmost comfort for guests. Joining Sofitel, the only French luxury hotel brand with a truly international footprint, the hotel will be a great addition to support Jaipur’s tourism expansion, bringing French joie de vivre and gastronomy, with four distinct restaurants and bars, where guests will savor a varied culinary experience tailored to their preferences.

Furthermore, the hotel will offer over 5,000 square meters of state-of-the-art meeting and banquet venues, providing the perfect setting for exquisite weddings, grand events and outstanding gatherings.

Jaipur, known as the Pink City, is a jewel in India's tourism crown, attracting domestic and international tourists alike. As part of the renowned Golden Triangle tourist itinerary, which also includes the cities of Agra and Delhi, Jaipur offers a rich tapestry of culture, history, and architectural wonders.

"We are delighted to partner with EBU Estate Developers Private Limited to bring the Sofitel brand to Jaipur and to celebrate a new chapter in our journey in India. Accor’s offering is uniquely positioned to harness the power of Indian travelers and this new signing is a great illustration of our commitment to bring meaningful experiences, today with the well-known Sofitel’s French art de vivre. With our unparalleled portfolio of brands, Accor plans to open 30 new properties in the country in the next 3 to 5 years and will continue to strive for excellence, making a positive difference to our communities.” said Sébastien Bazin, Chairman & CEO Accor.

The Sofitel Jaipur Jawahar Circle will feature an array of facilities, including swimming pools, a spa, fitness center, kids' club, and ample car parking, ensuring a truly memorable stay for every guest. The hotel's extensive MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities, spanning over 5,000 square meters, will be designed to accommodate up to four large events simultaneously, further solidifying Jaipur's position as a premier destination for weddings, corporate gatherings and social events.

“We are committed to delivering a flagship Sofitel hotel that exceeds expectations and sets new standards of luxury in Jaipur" said Vikram Sukhani, Authorized Representative at EBU Estate Developers Private Limited. "This partnership marks the beginning of a long and fruitful relationship with Accor, as we embark on a journey to develop multiple hotel assets in the premium, luxury, and ultra-luxury segments over the coming years." 

The Sofitel Jaipur Jawahar Circle, which will join sister luxury hotels Fairmont Jaipur and Raffles Jaipur (opening mid 2024), represents a significant addition to Accor's portfolio in India and underscores the company's commitment to expanding its presence in key international leisure and MICE destinations. With its unparalleled luxury, impeccable service, and strategic location, the hotel is poised to become a beacon of hospitality excellence in North India.

Accor remains steadfast in its commitment to expand its presence in India, with a strategic focus on cultivating the Sofitel brand in the main urban and leisure destinations such as New Delhi, Goa, and Bengaluru, building upon the success of Sofitel Mumbai BKC. Additionally, our roadmap includes the enhancement of our portfolio with the introduction of our collection brands, Emblems and MGallery, through the conversion of select properties across the region. 

Accor and Prince Group announce partnership to bring Türkiye's first Mövenpick Resort project to Antalya

Accor, a world-leading hospitality group boasting more than 1,000 properties across the Middle East, Africa and Asia Pacific, continues to strengthen its presence in Türkiye with the signing of Mövenpick Resort Antalya Tekirova in partnership with the Prince Group. The property is set to open in Q2 2024 and will become the first Mövenpick branded Resort in Türkiye, complementing the existing collection of Mövenpick Hotels across the country.

 Speaking at the signing ceremony held on March 7, 2024, İsmail Lepiev, Chairman of the Board of Directors at Prince Group, stated: "We are proud to partner with Accor on this exciting project, showcasing Türkiye's tourism potential and supported by Accor's global expertise. By blending the stunning beauty of the Mediterranean coast with Mövenpick's geniune hospitality, our goal is to create inspiring moments and extraordinary experiences in this breath-taking natural setting."

 “This project marks a significant milestone in Accor's expansion in Türkiye, showcasing our confidence in this collaborative venture which is poised to redefine the premium hospitality experience in this captivating destination,” said Paul Stevens, Chief Operating Officer Premium, Midscale & Economy Division, Middle East, Africa and Türkiye at Accor. “Mövenpick Resort Antalya Tekirova not only represents the Mövenpick brand on Türkiye’s Mediterranean coast but also marks the first Mövenpick Resort in the country. With its global recognition and regional presence, robust sustainability practices, and deep commitment to the environment and local communities, the Mövenpick brand is perfectly positioned to appeal to both domestic and international tourists, further enhancing the destination’s allure.” 

Mövenpick makes its Oman debut with the opening of Mövenpick Hotel and Apartments Ghala Muscat

Mövenpick, a premium Accor brand known for its Swiss hospitality, has commenced 2024 with a milestone hotel opening in Muscat as the debut property in Oman. The contemporary, five-star property takes its design inspiration from the Sultanate’s rich culture and heritage.

Mövenpick Hotel & Apartments Ghala Muscat features 282 rooms and suites and 58 stylish hotel apartments, complemented by premium facilities, services and exceptional culinary experiences for which Mövenpick is renowned.

“ This marks an important milestone for Accor as our expansionist vision for the Sultanate of Oman gains considerable momentum,” said Paul Stevens, Chief Operating Officer, Premium, Midscale & Economy Division, Middle East, Africa & Türkiye at Accor. “The opening of Mövenpick Hotel & Apartments Ghala Muscat enriches the city’s hotel landscape by introducing a premium hospitality concept rooted in culinary excellence and unparalleled service. We are honoured to raise our first flag for the Mövenpick brand in Oman, a country known for its warm welcome, which perfectly complements the Mövenpick spirit of providing guests an opportunity to indulge in life's simple pleasures.”

Nestled in a central city location in Ghala Heights, Mövenpick Hotel & Apartments Ghala Muscat is close to Muscat International Airport, the Oman Convention & Exhibition Centre, and several commercial districts and tourist attractions. It is also easily accessible from the Sultan Qaboos Highway. Offering convenience, comfort, flexibility and modern day indulgence for all types of travellers, from short-stay visitors to those residing in the Omani capital, the rooms, suites and hotel apartments are contemporary and spacious and feature premium amenities. The apartments are fully serviced and provide access to all hotel facilities, catering to the growing number of long-stay guests, making Muscat their home.

Accor - Full-Year 2023 Results

Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said:

“Accor generated record-high results in 2023, with EBITDA breaking the €1 billion mark for the first time in its history. While there were numerous reasons for this success, the solid performances were above all attributable to the Group’s teams. I would like to thank them for their commitment and their know-how in an industry whose strength lies above all in the women and men on the ground daily who raise the profile of our brands with a passionate and generous sense of hospitality. Over the past year, the Group achieved growth in all segments and geographies, illustrating the strength of its asset light model, the efficiency of its organization based on the two divisions, Premium, Midscale and Economy on the one hand, and Luxury and Lifestyle on the other, the desirability of its brands, the strength of its distribution and loyalty tools, as well as its financial discipline.

While the geopolitical backdrop remains complex, 2024 is set to be rich in major international events which should continue to fuel growth and we start this new year with confidence. Accor is ideally positioned to continue its bold expansion and bring to life its vision of a pioneering, responsible hospitality industry that creates value for its shareholders and its partners.”

Novotel Visakhapatnam Varun Beach Breaks Barriers by Launching Braille Menus for the Visually Impaired

Novotel Visakhapatnam Varun Beach, a distinguished member of the Accor group, proudly heralds a breakthrough initiative in inclusivity with the launch of Braille menus. This historic step, unveiled at the renowned Indian specialty outlet, Zaffran, marks the hotel as the pioneer in Andhra Pradesh, fostering empowerment and equality for all.

The inauguration ceremony witnessed esteemed officials, including District Blindness Control Society Coordinator Dr. Vishwamitra, HOD Ophthalmology, Visakhapatnam, along with dignitaries from Andhra Medical College and Varun Group, gracing the momentous occasion.

Our ethos revolves around fostering inclusivity, ensuring every individual feels esteemed and embraced emphasized Mrs. Lakshmi Sridhar , General Manager at Novotel Visakhapatnam Varun Beach and The Bheemili Resort manaed by Accor.

The event welcomed luminaries such as Dr. G. Butchi Raju, Principal of Andhra Medical College, Dr. Allu Padmaja, Head of DREH, and Dr. Vasupalli Ravi, HOD, Anesthesia & CCM, KGH. The revelation of the Braille menu brought heartfelt joy to visually impaired guests, enabling them to independently explore and order from the menu.

This trailblazing move underscores Novotel Visakhapatnam Varun Beach’s dedication to fostering a more inclusive and hospitable environment within the hospitality industry. The Braille menus signify not merely a menu but a gateway to empowerment and independence for the visually impaired.

Additionally, the event was graced by Mrs. Lakshmi Prabhu Kishore, Director, Varun Group, further emphasizing their commitment to inclusivity and diversity. As part of this commitment, Novotel Visakhapatnam Varun Beach employs six visually impaired individuals across various departments. Two of these remarkable employees were present during the event, delighting in reading the Braille menu and placing their orders, symbolizing the triumph of inclusivity in action.

Accor’s Premium, Midscale & Economy Division Set to Break Record in Number of Signings across Asia

15,000+ KEYS ARE POISED FOR SIGNING BY THE END OF 2023

Accor, the largest international hospitality group in Middle East, Africa & Asia Pacific, is gearing towards a record-breaking year in signings in the Premium, Midscale, and Economy Division across Asia, affirming its strong commitment to the region's dynamic hospitality landscape.

As of September, Accor has already inked management agreements for a total of 42 properties, adding over 11,000 keys to its robust portfolio. The outlook for the remainder of 2023 includes plans to sign an additional 20 projects, bringing an impressive 15,000+ total new keys to the region. As part of this significant growth, the Group is actively focusing on elevating its presence in the Premium segment with its Pullman, Swissôtel, Mövenpick, and Grand Mercure brands, with a substantial 17 hotels signed thus far. Simultaneously, Accor remains steadfast in maintaining its leadership in the Midscale and Economy market, primarily represented by Novotel, Mercure, and ibis brands.

 “Our commitment to the region is evident through our comprehensive growth strategies, setting new benchmarks in terms of both the number of properties and keys signed, alongside the introduction of innovative brands that cater to the diverse needs of the ever-evolving Asian hospitality market. As we continue to ride on this momentum, Accor is undeniably at the forefront of shaping the future of hospitality across the Asia region,” said Garth Simmons, Chief Executive Officer, Premium, Midscale and Economy Division for Accor in Asia.

 New signings include:

 Grand Mercure Bangkok Sukhumvit 68 (Thailand)

Nestled along the bustling Sukhumvit Road, Soi 68, just a mere 200 meters from the Udomsuk BTS station, Grand Mercure Bangkok Sukhumvit will tempt travellers to discover all that Bangkok has to offer.

Boasting an array of amenities, including two restaurants, a bar, a rejuvenating spa, a swimming pool, a fully equipped fitness centre, and five versatile meeting and conference rooms, this hotel ensures guests have every comfort at their fingertips. As a part of the renowned Grand Mercure Hotels & Resorts family, it promises to enchant travellers with its charm and an alluring hotel experience that kindles their spirit of adventure and curiosity.

Grand Mercure Amritsar Airport Road (India) 

The eagerly awaited Grand Mercure hotel in the heart of Amritsar is set to redefine the city's hospitality landscape with 100 spacious rooms, including five suites. Two delightful dining options, as well as an expansive banquet hall, a top-notch spa and fitness center, and a swimming pool complete the guest experience.

Situated in the heart of Amritsar, a city celebrated for its rich cultural heritage and the iconic Golden Temple, the Grand Mercure aims to be a symbol of elegance and comfort. Travelers visiting this vibrant and historically significant city can anticipate a world-class accommodation option that seamlessly combines Accor's modernity with the timeless charm of local Amritsar.

 Pullman Amritsar (India) 

Accor is pleased to announce the signing of its second Pullman property in India. Targeting the new generation of business and leisure travellers. Pullman Amritsar will open its doors in 2027, located in a prime location on a sprawling 9,642-sqm site in the heart of Amritsar. The exquisite hotel will offer 200 well-appointed rooms, three exceptional food and beverage outlets and a magnificent 1,200+ sqm banqueting facility. Additionally, guests will have access to a state-of-the-art fitness centre and spa, alongside a relaxing swimming pool.

Mövenpick Living West Hanoi (Vietnam) 

 Mövenpick Living West Hanoi takes over a 196-room property situated in the heart of Hanoi's new Central Business District. This strategic location offers convenient access to numerous office buildings, making it an ideal choice for business travellers seeking a comfortable and accessible stay. Guests will be able to explore the vibrant city of Hanoi with ease, as the hotel is just a stone's throw away from some of the city's most iconic landmarks, including the Vietnam National Convention Center and My Dinh National Stadium.

The hotel will open in Q4 2024, aiming to deliver a premium experience that aligns perfectly with the long-stay trend, offering spacious rooms and a range of amenities designed to make guests feel at home during their extended visits.

 Novotel Genting Highlands (Malaysia)

Scheduled to open in the fourth quarter of 2031, Novotel Genting Highlands will be a new addition to one of Malaysia's key tourist destinations. The 300-room hotel will be located within the King's Park mixed-use development project in the heart of Genting Highlands, which encompasses over 2 km of street shops, an entertainment hub, an event hall, three distinctive hotels, and upscale residences.

 Novotel Genting Highlands will offer a comprehensive array of amenities, including an all-day dining restaurant, an inviting lobby bar, an exclusive executive lounge, a swimming pool, spa, well-equipped fitness centre, ballroom, multiple state-of-the-art meeting rooms, and a kid's club.

Grand Opening of ibis Yogyakarta International Airport Kulon Progo and Novotel Yogyakarta International Airport Kulon Progo

In a highly anticipated rollout, Yogyakarta's newest hospitality gems, located in the Kulon Progo region, ibis Yogyakarta International Airport Kulon Progo and Novotel Yogyakarta International Airport Kulon Progo, have officially opened their doors to guests. The grand opening celebration today signifies the commencement of full operations, ready to cater to both accommodation and event hosting needs.

Conveniently positioned side by side, the two hotels are strategically located just a brief 5-minute drive from Yogyakarta International Airport and the Airport Train Station, ensuring easy access to Yogyakarta's city center and other tourist destinations. In addition, the hotels' location provides an alternative route to one of Indonesian Super Priority Destinations, Borobudur.

Garth Simmons, Chief Executive Officer of Accor’s Premium, Midscale and Economy Division Asia said, “We are excited to celebrate the grand opening of Novotel and ibis, two esteemed Accor brands, in Yogyakarta, Kulon Progo. Our commitment to providing exceptional service and creating memorable stays is now on full display, offering our guests an unmatched experience from the moment they arrive.”

The Minister of Tourism and Creative Economy Republic of Indonesia, represented by the Director of Financing Access, Anggara Hayun Anujuprana, stated, “The presence of hotels this year is highly opportune, coinciding with the revival of the tourism sector. We have new hotels, conveniently located near the airport. Travelers arriving at Yogyakarta's airport can stop by these hotels and then proceed to various tourist destinations.” Anggara Hayun further emphasized that with the presence of Novotel and ibis, creative economy stakeholders in the vicinity of Kulon Progo can become a vital part of the supply chain for both hotels. Additionally, various destinations like tourist villages can flourish and collaborate, fostering the growth of both tourism and the creative economy."

The Vice Governor of the Special Region of Yogyakarta, represented by the Head of the Regional Infrastructure Development and Development Bureau, Yudi Ismono, expressed, “These hotels are not just hotels to stay, but also gateways to explore the natural beauty and cultural grandeur of Kulon Progo. We believe that the hospitality industry not only provides accommodation but also creates opportunities for development and has a positive impact on the surrounding community.”

The Acting Regent of Kulon Progo, Ni Made Dwipanti Indrayanti, stated, “The location of these hotels is part of our design for the aerotropolis area, which supports the International Airport. We are grateful because the presence of these two hotels means that we have absorbed labor, including from small and medium enterprises (UMKM). Hopefully, this benefits not only the culinary sector but also our crafts. In the future, we hope to collaborate to attract tourists to stay in Kulon Progo, with comprehensive hotel facilities, and to advance the economy, particularly in the Kulon Progo Regency.”

 The Director of PT Lentera Prosper Indo, the owning company of Novotel and ibis Yogyakarta International Airport Kulon Progo, Lawrence Yu, expressed, “Yogyakarta is one of the central destinations for tourism and culture in Indonesia. It is undeniable that the tourism sector is an important means of introducing ourselves to the outside world and helping to provide social and economic benefits. The presence of Novotel and ibis is expected to boost the economy in the Kulon Progo region and its surroundings, promote small and medium enterprises, advance the tourism potential of Kulon Progo, and provide employment opportunities.”

Accor | Third-quarter 2023 revenue of €1,286 million up 13% like-for-like

REVPAR UP 15% COMPARED WITH Q3 2022

UPGRADED REVPAR GROWTH GUIDANCE FOR 2023

EBITDA EXPECTED TO IMPROVE AT BETWEEN €955 MILLION AND €985 MILLION

Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said:

“The Group’s strong performance during the quarter illustrates once again the strength of business momentum in all of our markets, notably in Asia, and for the brands in our two segments: Premium, Midscale and Economy, on the one hand, and Luxury and Lifestyle on the other. For Accor, this is the 6th consecutive quarter of growth since the return to post-pandemic business levels. These positive trends and our strict financial and operational discipline enable us, once again, to raise our RevPAR and EBITDA guidance for the year."

Hotel demand remained very strong throughout Q3 with RevPAR up 15% compared with prior year despite a very high comparable basis (RevPAR in Q3 2022 was up 14% compared with Q3 2019).

The underlying dynamics observed in previous quarters remained constant, with average price still high and a marked improvement in the occupancy rate which slightly lags the level of 2019.

All regions and segments contributed through solid operating performances, even if the first signs of normalization of activity growth are materializing after several quarters of intense recovery.

In third-quarter 2023, Accor opened 73 hotels, for around 9,200 rooms, and has thus achieved net unit growth of 3% over the last 12 months. At end-September 2023, the Group had a hotel portfolio of 812,425 rooms (5,537 hotels) and a pipeline of around 219,000 rooms (1,273 hotels).

For 2023, the Group is confirming its forecast of net unit growth in the network between 2% and 3%.

NOVOTEL JAIPUR CONVENTION CENTRE OPENS ITS DOORS TO WELCOME GUESTS IN THE PINK CITY

Presenting a ‘Space for Spectacular’, the 226 Keys hotel, along with an ultra-grand convention venue, is all set to redefine the bleisure sector in the country

Accor, a global hospitality leader, is pleased to announce the launch of its 24th Novotel property in India, with the opening of Novotel Jaipur Convention Centre (NJCC), which is set to redefine Indian hospitality and become the preferred destination for both global business and leisure travelers alike.

The hotel's proximity to the Jaipur Exhibition & Convention Centre (JECC), is renowned as South Asia's premier purpose-built, state-of-the-art venue for exhibitions, conventions, and entertainment. A significant expansion in Accor's capacity for hosting MICE (Meetings, Incentives, Conferences, and Exhibitions) events. This strategic alignment enhances Accor's ability to cater to the needs of business and conference travelers, offering them a comprehensive solution that combines high-quality accommodations with world-class event facilities.

Novotel Jaipur Convention Centre broads 226 modern, well-appointed rooms, catering to the diverse needs of every guest. The rooms offer essential amenities and a tranquil hospitality experience with the best-in-class service for its guests. Conveniently located near Jaipur International Airport, the hotel provides quick access to key tourist sites and commercial hubs. The hotel and exhibition centre spreads over an area of 42 acres with South Asia's leading pillar-less exhibitions-convention-entertainment facilities. It has 13 breakout meeting rooms, a VIP Lounge, 2 Green Rooms and a Grand Ball Room with modern technology with 740 retractable auditorium-style seats, making it ideal for conferences, exhibitions, gatherings, and weddings. With its enchanting 70,000 sq. ft. lawn, Novotel Jaipur Convention Centre offers an exquisite venue for celebrations and special events, adding a touch of elegance to any occasion.

 “We are thrilled to announce the grand opening of the Novotel Jaipur Convention Centre in the vibrant city of Jaipur. This latest addition to our portfolio in India strengthens our commitment to delivering cutting-edge amenities and services. The Jaipur Exhibition Convention Centre represents a valuable expansion that is poised to fuel the growth of the Accor in India, further solidifying our position as a leading provider of large-scale exhibition and convention venues in the country.” said Mr. Puneet Dhawan, South Asia’s Vice-President Operations, Accor in India.

“The opening of this beautiful property is a harmonious combination of contemporary design and world-class event facilities, marking a new and exciting journey for Novotel in the Pink City.  With a strategic location, we will be truly a one-stop destination for world-class exhibitions, conferences, and events. The property provides heartfelt service, comfortable yet stylish accommodations and shared spaces in a relaxing and friendly atmosphere.” said Manuj Ralhan, General Manager of Novotel Jaipur Convention Centre & Jaipur Exhibition Convention Centre. “We are thrilled to welcome guests to experience the unparalleled hospitality at Novotel Jaipur Convention Centre.”

Novotel Jaipur Convention Centre invites guests to savour a diverse and delightful dining experience, offering three distinct dining venues, each promising a unique and memorable encounter with the cuisine. Food Exchange, the multi-cuisine restaurant, has two exclusive open kitchens, harmoniously blending global and local flavours in a stylish setting that encourages social interactions. For a more intimate atmosphere, Ravanta provides intimate dining by the pool amidst a musical ambiance. Meanwhile, the Gourmet Bar provides a casual and friendly space for enjoying trendy drinks, balanced meals, and coffee, perfect for unwinding at the bar.

Jaipur Exhibition & Convention Centre (JECC) has 2 large pillar-less exhibition halls, with an area of 1,06,347 sq. ft. each and a 43-feet high ceiling connected through a common entrance plaza with an extensive Pre-Function area, large open spaces, and a food court, further offering 22 acres of open space to host outdoor entertainment events. The exhibition centre has a parking space, that can accommodate up to 2,000 coaches or 5,000 cars, providing an ideal space for an array of events, including exhibitions, conferences, corporate meetings, entertainment events, seminars, banquets, and social gatherings.

“We are pleased to partner with Accor to manage and operate NJCC and JECC. Their expertise and global reach will act as a catalyst to put Jaipur on the International map and provide impetus to the hospitality sector in the state” said Mr. Harimohan Dangayach, Chairman, Dangayach Group. 

“NJCC and JECC have the leading exhibition and convention space equipped with state-of-the-art infrastructure in South Asia to conduct large events. We hope the partnership with Accor will help us leverage the full potential of this infrastructure” added Mr. Pramod Kumar Agarwal, Chairman, Derewala Group.

Novotel Jaipur Convention Centre is part of ALL - Accor Live Limitless, a daily Lifestyle companion. ALL delivers meaningful experiences and rewards to its members while enabling them to work live, and play, far beyond their stay, at home and around the world. In addition to rewarding experiences, members of ALL - Accor Live Limitless can earn Rewards Points on every stay or dining experience at participating properties. These points can be redeemed for free nights at participating hotels, transferred to partners worldwide, or converted into unforgettable moments through Limitless Experiences such as concerts, sports matches and special dinner events.

Mr. Nitin Pathak Awarded Best General Manager of the Year – North East India

Celebrating an exceptional achievement in the hospitality industry, Mr. Nitin Pathak, General Manager of Novotel Guwahati GS Road, has won the prestigious "General Manager of the Year - National in Upscale Category" award at the BW Hotelier Indian Hospitality Awards & Summit 2023 7th Edition.

This esteemed recognition highlights Mr. Pathak's exemplary leadership and outstanding contributions to the hotel industry. The award signifies not only an individual accomplishment but a collective effort by the entire team at Novotel Guwahati GS Road.

Expressing his gratitude, Mr. Nitin Pathak remarked, "I am extremely gratified and humbled by this honor. I extend my heartfelt thanks to the esteemed jury of BW Hotelier for recognizing my efforts. This award is a testament to the commitment and hard work of the entire team at Novotel Guwahati, and I share this success with them. This achievement would not have been possible without the continuous support and guidance provided by the SMJDB and Accor India Corporate team "

Accor, First-quarter 2023 revenue of €1,139 million up 54% like-for-like

Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said:

“In first-quarter 2023, Accor once again stepped-up business growth across all regions and in its two divisions: Premium, Midscale and Economy; and Luxury & Lifestyle. These excellent performances were driven in particular by the strong rebound in Asia, good price levels, and increased occupancy rates. They reflect the attractiveness of our brands, the commitment of our teams, and an ever-greater desire for travel and adventure on the part of our guests.
Given this highly positive start of the year, we have revised our 2023 guidance upwards, with double-digit RevPAR growth versus 2022."

The first quarter of 2023 demonstrated once again the robustness of the business recovery, quarter after quarter. This further acceleration in RevPAR (up 19% compared with first-quarter 2019) notably reflects the rebound of hotels in Asia following the lifting of the strict zero-COVID policy in China in late 2022. All the other regions also contributed to maintaining business activity at a substantially higher level than before the crisis.

The underlying dynamics observed in previous quarters remained in place, with average prices still high and sequentially improving occupancy rate but slightly lower than in 2019.

In first-quarter 2023, Accor opened 36 hotels, for around 4,400 rooms, and has thus achieved net network growth of 2.9% in the last 12 months. At end-March 2023, the Group had a hotel portfolio of 800,321 rooms (5,444 hotels) and a pipeline of around 214,000 rooms (1,241 hotels).

Consolidated revenue
 
The Group reported first-quarter 2023 revenue of €1,139 million, up 54% like-for-like (LFL) versus Q1 2022. By activity, this growth breaks down into a 71% increase for Management & Franchise (M&F), a 60% increase for Services to Owners, and a 37% increase for Hotel Assets and Other.

By division (excluding Holding & Intercos), €681 million of revenue was generated by the Premium, Midscale and Economy division, up 62% LFL compared with first-quarter 2022, and €477 million by Luxury & Lifestyle, up 52% LFL.

WITH A PORTFOLIO OF 42 HOTELS IN SAUDI ARABIA AND 56 MORE UNDERWAY, ACCOR EXPECTS TO DOUBLE ITS PRESENCE IN THE KINGDOM BY 2027

Accor, a world-leading hospitality group, is pleased to provide an update on its ambitious expansion plans throughout Saudi Arabia, in keeping with the company’s commitment to support Saudi Arabia Vision 2030. Pivotal to these plans, are three recently announced signings with key strategic owning partners for exciting new hospitality projects: The Rua Al Madinah project, in Madinah; a master-planned development project in Riyadh; and, a multi-city, master development agreement with Amsa Hospitality.

“The future of Saudi Arabia is extremely bright and Accor is accelerating expansion plans to meet the growing demand for modern, multi-faceted experiences – for guests, locals, homeowners, and our investment partners,” said Sébastien Bazin, Chairman & CEO, Accor. “As the largest hotel operator in the Kingdom, we are boldly redefining the way hospitality is delivered throughout Saudi Arabia – bringing together multiple brands, mixing hotels with residences, introducing new food and drink concepts, partnering with acclaimed restaurateurs, and taking hotel-level experiences to new heights. Most importantly, we are leading the industry toward positive hospitality – supporting communities and our environmental and social commitments, in full alignment with the goals of Vision 2030.”

With a 30-year history of operating in the Kingdom, Accor ccontinues to play a key role in the development of tourism throughout Saudi Arabia, through its many existing and upcoming projects in key locations. Accor currently operates 42 properties (16,334 keys) in Saudi Arabia, with a pipeline of 56 properties (10,000+ keys) in development. The new multi-faceted projects will mix hotels with residences and local attractions, while adhering to Accor’s ethical, social, and governing principles that will contribute to a healthier environment and deliver value to its stakeholders, including guests and surrounding communities.

The Rua Al Madinah project, in Madinah, includes a 142-key Fairmont hotel and 120 Fairmont branded residences, in addition to a 466-key Swissôtel and a 328-key Novotel, all set to open over the next several years. In partnership with Rua Al Madinah (RAM) Holding Company, the project will add over 1.5 million square meters of space to the Al Masjid Al Nabawi, known as the Prophet's Mosque. The new properties will be divided among 10 districts and superblocks, featuring the latest technology and smart infrastructure to ensure the operational sustainability of the project and strengthen the position of Madinah as a prestigious religious destination.

Meanwhile, in the city of Riyadh, a new master planned development project will create a luxury hospitality community encompassing a 230-key Raffles hotel, a 250-key Sofitel Serviced Residence, and a 60-villa MGallery resort, all set to open by 2027. In partnership with Erth Real Estate Company, Accor will develop the multi-faceted community, which will also include office towers, residential towers, and retail & commercial space, all built around a centrally located garden area.

Finally, a recently signed master development agreement with Amsa Hospitality will see the development and franchising of 18 Accor hotels in multiple cities across Saudi Arabia, such as Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, over the next ten years. Together, Accor and Amsa will develop a range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living and the recently launched Handwritten Collection, while also acting as the third-party operator by leasing and franchising the assets.

“Saudi Arabia presents a burgeoning hospitality sector which offers a host of opportunities to leverage Accor’s diverse ecosystem of hospitality brands, and we are confident the Group will double its presence in the Kingdom over the next five years,” said Jean-Jacques Morin, Group Deputy CEO and Premium, Midscale & Economy Division CEO. “While many of our luxury and lifestyle brands are already well-known throughout the Kingdom, we look forward to establishing a larger presence with our premium, midscale, and economy brands in the country’s fast-growing, second tier cities – particularly in up-and-coming neighborhoods where we can mix hotels, restaurants, workspaces, and entertainment experiences that are as compelling to locals as they are to travelers.”

Over the next year, Accor is expected to open the much-anticipated Raffles Jeddah, along with Fairmont Ramla Serviced Residences Riyadh, Sofitel Riyadh, and Movenpick Waad Al Shamal-Turaif.

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Appointment | Accor appoints Brune Poirson as Chief Sustainability Officer

Accor has announced the appointment of Brune Poirson to the role of Chief Sustainability Officer. Brune Poirson will report directly to Sébastien Bazin, Chairman and CEO, and will become a member of the Executive Committee.

Her role will be to define, drive and monitor the commitments, the strategy and the roll-out of the Group’s action plans in terms of sustainable development. She will also be responsible for the Accor Solidarity Foundation and the ALL Heartists Fund. This appointment will become effective on May 5th, 2021.

Sébastien Bazin, Accor Chairman and CEO declared: “For more than 25 years, Accor has been at the forefront of efforts to address the environmental and human challenges related to the development of travel and tourism. With Brune Poirson’s appointment, I want us to scale up our commitments in terms of environmental protection, give fresh impetus to our efforts to support our local communities and uphold, wherever we operate, our strong beliefs and our actions. Taking positive action to support the environment and the men and women who drive our industry on a daily basis is a must. In this area too, I want us to set an example by being both daring and trailblazing.”

Brune Poirson, Accor Chief Sustainability Officer said: “I am delighted to be joining a global leader in hospitality and to be able to contribute my experience and beliefs, and to take action. Through more than 5,100 hotels worldwide, hundreds of owners and partners, several hundred million guests and the experienced teams in the field, we have a wonderful opportunity to take practical and decisive action on a daily basis. In this new role, I want to help to further the vision that Accor has had since its creation – bringing to life positive, contemporary and responsible hospitality.”

Having always been committed to sustainable development, Brune Poirson has dual experience working in the private and public sector. Within the French government, she championed the anti-waste law, which among other things addressed plastic pollution, and has been a member of major organizations both in France and internationally. Until recently, Brune was a member of the French Parliament, and for three years was Secretary of State for the Environmental Transition. She was the first French person to be elected Vice President of the United Nations Environment Assembly.

Brune Poirson began her career in London, within NESTA, the UK-based Innovation Foundation, subsequently moving to the French Development Agency, and the Veolia group in India, before working in a green start-up incubator in Boston. Brune Poirson, who is 38, is a graduate of the London School of Economics, Sciences Po Aix and Harvard Kennedy School of Government.

Accor appoints Patrick Mendes as Group Chief Commercial Officer

As part of its new organization, in line with its asset-light model and its strategic priorities "Focus, Simplify & Expand", the Sales, Marketing, Distribution and Loyalty expertise is the responsibility of Patrick Mendes, appointed to the role of Group Chief Commercial Officer.

He will be in charge of increasing revenues and accelerating the development of innovative services and powerful solutions.

After working in consultancy and the tourism industry in the United Kingdom and then Southern Europe, Patrick was involved in the development of Edenred before joining Accor Group in 2005 to head Global Sales. Promoted to COO Luxury and Midscale Brands in South America in 2011, he was promoted to CEO South America in 2015, and joined the Executive Committee in early 2017.

With his international experience in both operational and managerial roles, Patrick will also draw on his expertise in order to develop new services and ever more powerful solutions.

Patrick Mendes said, “Accor is continuing its transformation with the aim of becoming ever more agile, despite the disruption that our industry is currently experiencing. I am honored to be able to contribute to the Group’s growth targets and address the major challenges we are faced with. We will continue to develop our brands and innovative solutions to meet the new expectations of both consumers and our B2B clients. Focusing on the recovery, my teams and I are committed to guaranteeing exceptional quality of service to our hotels and our owners, while simultaneously developing our commercial activities globally.”

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Accor to merge with Ennismore to create hospitality’s ‘leading lifestyle operator'

The owner operator of The Hoxton and Gleneagles is to enter into a merger with Accor in a bid to create the ‘world’s leading lifestyle operator in the hospitality sector’.

Ennismore and Accor have entered into ‘exclusive negotiations’ to become a combined entity that will comprise 12 brands, with 73 hotels in operation and a pipeline of more than 110 hotels and another c.70 hotels under ‘active discussion’.

The brands include The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25hours, 21c Museum Hotels, TRIBE, JO&JOE and Working From_.

The new entity will be headquartered in London and will take the name Ennismore.

Sharan Pasricha, founder and CEO of Ennismore and Gaurav Bhushan, CEO of the Accor Lifestyle division will become co-CEOs.

Accor will be the majority shareholder of the new entity, with Sharan Pasricha holding a substantial minority position, with the deal expected to be completed in the ‘first semester’ of 2021.

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