IHG Hotels & Resorts grows in Vietnam with Crowne Plaza Danang City Centre

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of Crowne Plaza Danang City Centre under a management agreement with Regis Bay Vietnam Investment Joint-Stock Company.

Scheduled to open later this year, the 283-key property will help meet the growing demand for meetings and events in the city while offering guests a choice of rooms and suites with picturesque views of the Danang landscape or Han river.

Rebranded from the existing Bay Capital Danang Hotel, this quick conversion adds to IHG’s growing portfolio of Crowne Plaza hotels in Vietnam, joining properties including Crowne Plaza Phu Quoc Starbay and Crowne Plaza Vinh Yen City Centre. In South East Asia and around the world, the brand continues to deliver its signature blended travel experience, featuring spaces offering effortless flexibility and balance between work and life.

Chris Anklin, Senior Director, Development, South East Asia & Korea, IHG Hotels & Resorts said: “We are delighted to continue IHG’s growth in Vietnam by introducing Crowne Plaza Danang City Centre – our first project with Regis Bay Vietnam Investment Joint-Stock Company. Located in the heart of Danang, this outstanding hotel will cater to business and leisure guests by delivering exceptional experiences rooted in blended travel.

“This signing builds on the strong presence IHG has developed in Central Vietnam in recent years, which has included the successful opening of voco Ma Belle Danang. It’s the latest milestone for our business in the country and strengthens our offering in Central Vietnam by adding to our existing three hotels, featuring more than 1,000 rooms in total.

“There’s plenty more to come, too, as we double the size of our portfolio from 16 hotels to more than 40 in the next few years, introduce more brands and deliver more fantastic stay experiences for the region.”

As the commercial centre and transport hub of Central Vietnam, Danang aims to become a market leader for business travel in the Asia-Pacific region, which is forecast to be worth about USD$800 billion by 2027.

Rui Xiang Chin, Board Chairman, Regis Bay Vietnam Investment Joint-Stock Company said: “Thanks to its central location, ease of access and world-class facilities, we’re confident Crowne Plaza Danang City Centre will quickly become a hotel of choice for business and leisure travellers. Having seen IHG’s success in Danang, and its upcoming properties in Hoi An, we believe the company’s strong in-market experience, global systems and enterprise will prove invaluable to driving performance and returns on this property.

“We look forward to working with IHG to make Crowne Plaza Danang City Centre a huge success when it opens later this year – the first chapter of what we’re sure will be a long and prosperous long-term partnership between us.”

Danang, known as the ‘city of the sea’, is the fourth largest city in Vietnam. With its magnificent mountainous coastline and picturesque beaches, its calm, cool waters provide an idyllic setting for activities including fishing, water-skiing, diving, and yachting.