Hyatt Hotels Corporation (NYSE: H) announced the continued strategic growth of the Hyatt Place and Hyatt House brands throughout 2023. This growth includes expanding the brand’s footprint in the U.S. in new markets where there are no Hyatt hotels and the thoughtful expansion of airport locations in key markets.

Today’s news comes on the heels of Hyatt announcing significant progress in the development of the Hyatt Studios brand, the latest select service brand in the Hyatt portfolio, including executed franchise agreements for the first locations in Mobile, Ala. and Marysville, Calif., emphasizing Hyatt’s strategy of adding hotels in untapped markets where its brand presence is yet to be established; groundbreaking for the Mobile, Ala. location is slated for Q4 2023.

“As part of Hyatt’s commitment to listen to our owners and take action on their feedback, Hyatt continues to identify white space in sought-after markets,” said Jim Tierney, senior vice president, development and owner relations, Hyatt. “Based on our intentional growth strategy, we focus on growing in new markets and expanding our base with new developers and owners without creating intra-brand competition.”

Hyatt’s pipeline of select service brands is the fastest growing segment of Hyatt’s portfolio in the U.S., as Hyatt continues to lead the industry on a global scale with six years of industry leading net rooms growth. In 2023, as part of the Hyatt Place and Hyatt House brands expansion in the U.S., Hyatt will welcome 14 new owners to the Hyatt family and expand existing Hyatt portfolios for five owners. This underscores Hyatt’s focus on delivering value and ensuring a strong return on investment across all Hyatt hotels.

By the end of 2023, Hyatt expects to have an established hotel presence in U.S. markets that currently do not have a Hyatt hotel located within five miles, including:

Hyatt Place Albany (N.Y.)

Hyatt Place Flagstaff (Ariz.)

Hyatt Place Munster (Ind.)

Hyatt Place Newark / Main Street (Del.)

Hyatt Place St. Augustine / Vilano Beach (Fla.)

Additional growth for the company includes the entry of the Hyatt House brand in the following markets:

Hyatt House Bentonville / Rogers (Ark.)

Hyatt House Colorado Springs Airport (Colo.)

Hyatt House Lansing / University Area Lansing (Mich.)

Hyatt House Mall of America / MSP Airport (Minn.)

Hyatt House Vacaville (Calif.)