voco brand to go global with launch in China and US

InterContinental Hotels Group has confirmed it will launch its newest upscale hotel brand, voco, in the United States and Greater China.

The company created and launched the new flag a little over two years ago, focusing on conversion opportunities that combine the informality and charm of an independent hotel, with the quality and reassurance of a respected global brand.

Since then, a mix of 12 conversion and new-build voco hotels have opened across the UK, Europe, the Middle East and Australia.

voco continues to generate strong interest from owners too, and with an uplift in conversion activity during the first half of 2020, its expansion into two large and fast-growing markets is a key milestone.

voco currently has a development pipeline of 28 properties will take it into 19 countries over the next five years, while it remains on track to open more than 200 hotels over the next ten years.