Fuel Hotel Marketing Podcast: Episode 138 - Adjustments To Consider For Your Hotel Advertising Right Now

These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your hotel advertising.

At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing

For more information please visit below mention website:

http://www.fueltravel.com/?utm_source=Hotel+News+Resource

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What Makes Your Guest Unhappy?

In a world spoiled for choice, reviews are a priority to decision making. Bad reviews have a lasting impact on reputation and can be disastrous for business. The use of the latest software makes the management and functionality of hotels more seamless and efficient. 

Below are listed a few common, but important reasons, that affect guest satisfaction in hotels:

Unhygienic Rooms :Hygienic rooms are a necessity and not a luxury. Spotless rooms, fresh linen and well- maintained upholstery are very important to create a positive guest experience. Ensure that the guests check-in to a clean room with well-arranged beds, fresh toiletries, dust-free furnishings and a pest-free environment.

A robust property management software, like the Hotelogix PMS, will help you manage the status of your room from both the frontdesk and from the housekeeping modules. And the best part? Room status can be configured to update automatically every night. You can also assign employees to rooms that need attention. With Hotelogix, you can make sure that a guest will never check into a messy room ever again.

Untrained Staff

The hotel staff are the representatives of the hotel’s values and brand image. They are the main connection between your customer and your hotel.

Hotelogix Automated Coaching Engine — A.C.E. is another innovative AI-powered module that would change the way your hotel staff is trained. Loaded with intuitively created tasks, A.C.E. trains your staff effortlessly on all the aspects of the Hotelogix PMS.  Whether you are learning the system from scratch, or stuck during a task, A.C.E. is always there by your side, making guest handling in hotel easy.

Absence of Basic Amenities

Offer some basic amenities to make your guests feel more at home. It doesn’t have to be an expensive gift bag a few everyday necessities will do. Personalised soaps, shampoos, or shaving kit, for example, leave your guests feeling like you care about their comforts. Make sure that the amenities offered with the room are all present and in a good working condition. A faulty air conditioner or a badly maintained minifridge all contribute to bad customer experience. The in-room perks which you provide should always be clean and ready for use for guest handling in hotels.

Poor Quality Food

A very important part of positive customer experience is the food. Guests look for healthy, hygienic and wholesome food. Guests want to experience the comforts of your hotel- and ordering room service is one of them. Providing food that is fresh and warm, in clean plates with clean cutlery is just the basic of what you can do for your guests.

Craft a well -rounded menu to make sure there’s something for everyone. Ensure that your kitchen and your buffet is well stocked and that the guests are aware of the timings of kitchen operations or the buffet. As they say, “the way to a person’s heart is through their stomach”.

Conclusion

A positive way to handle guest reviews is collecting and managing guest feedback while they stay in your hotel. Train staff to handle requests and guest complaints in the front office promptly so that the guest’s discomfort soon changes into a positive experience by showing them that you care. Offer apologies and be sincere with your approach to their problems, this is the best approach to dealing with guest complaints in hotels.

Hotelogix helps you manage all guest reviews within one system. With our review manager, you can now view, respond to and manage all guest reviews- not only on your booking engine but also on all your registered OTAs.

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🌟 Calling All Hospitality Sales Professionals! 🌟

Join the Hospitality Sales Connect WhatsApp community and become part of a vibrant network of sales experts shaping the future of the hospitality industry!

  • 🤝 Network with like-minded professionals.
  • 📚 Learn from industry insights and best practices.
  • 🎯 Grow your career with exclusive opportunities.
👉 Join Now

Let’s connect, share, and succeed together! 🚀

Marriott International Notifies Guests of Property System Incident

Hotels operated and franchised under Marriott’s brands use an application to help provide services to guests at hotels. At the end of February 2020, the company identified that an unexpected amount of guest information may have been accessed using the login credentials of two employees at a franchise property. The company believes that this activity started in mid-January 2020. Upon discovery, the company confirmed that the login credentials were disabled, immediately began an investigation, implemented heightened monitoring, and arranged resources to inform and assist guests. Marriott also notified relevant authorities and is supporting their investigations.

Although Marriott’s investigation is ongoing, the company currently has no reason to believe that the information involved included Marriott Bonvoy account passwords or PINs, payment card information, passport information, national IDs, or driver’s license numbers.

At this point, the company believes that the following information may have been involved for up to approximately 5.2 million guests, although not all of this information was present for every guest involved:

  • contact details (e.g., name, mailing address, email address, and phone number)

  • loyalty account information (e.g., account number and points balance, but not passwords)

  • additional personal details (e.g., company, gender, and birthday day and month)

  • partnerships and affiliations (e.g., linked airline loyalty programs and numbers)

  • preferences (e.g., stay/room preferences and language preference)

    Marriott is sending emails to guests involved. Marriott has also set up a dedicated website (www.mysupport.marriott.com) and call center resources with additional information for guests. The call center resources can be reached by calling the numbers listed on the dedicated website. The email sent to guests and the website also contain a list of steps guests involved can consider taking and information about enrolling in a personal information monitoring service that Marriott is providing.

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Hospitality Sector Teams Up Online to Help During the Crisis

The hotel and lodging industry has been pulling together online resources to help each other and their communities during the coronavirus crisis.

Helping re-purpose beds for medical use may be the most obvious possible way to help. A new tech platform launched earlier this week can make the matchmaking process easier between lodging operators and local emergency efforts. Owners of a property can make beds or buildings available by using an online form to specify how they’re willing to helpCloudbeds has worked with Sabre, Marriott, and RateGain and others on the effort.

Hotels for Helpers, in the Netherlands, is a booking engine offering discounted rooms for those in need, in an effort joined by tech provider Mews.

A new reservations portal provides accommodation to healthcare workers at no cost in Lisbon and Porto, Portugal. It’s called Rooms Against Covid, and GuestCentric Systems and HiJiffy created it.

Oyo Hotels & Homes said it would open the doors of its more than 300 hotels in the U.S. to offer free stays to doctors, nurses, and other medical first responders who are helping in the fight against coronavirus.

ONLINE RESOURCES FOR OPERATIONAL SURVIVAL

The hospitality sector also has to heal itself from the wounds of travel bans and the economic crash. Here’s a roundup of some of the hotel and lodging sector resources of note:

Travel tech company RateGain has put together a “Better Tomorrow” resource page to help hoteliers with insights into lessons to learn from Asia. The page draws partly on resources from the trade group Hospitality Sales & Marketing Association International (HSMAI), which has its own online resources, too.

Workers who have lost their jobs and are struggling with mental stress can turn to the U.S. site Restaurant After Hours for links to resources. In Canada, Service Hospitality, a non-profit association for workers, has created a Covid-19 resources page

For more information please visit on below mention side :

https://www.cloudbeds.com/covid-19-hospitality-helps/

https://servicehospitality.com/coronavirus-guide-for-hospitality/

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Talented chefs are affected by restaurant closure due to COVID-19 crisis; You can now book an Online Class with them!

We love the idea!

We haven’t had the chance to take a session yet, but this seems like a good idea at a time when both, the learner and the teacher have time on their hands.

see more at - https://learnfromachef.org/

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🌟 Calling All Hospitality Sales Professionals! 🌟

Join the Hospitality Sales Connect WhatsApp community and become part of a vibrant network of sales experts shaping the future of the hospitality industry!

  • 🤝 Network with like-minded professionals.
  • 📚 Learn from industry insights and best practices.
  • 🎯 Grow your career with exclusive opportunities.
👉 Join Now

Let’s connect, share, and succeed together! 🚀