Sustainability 2.0- Innovations and Standards Reshaping Hospitality by Mr Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts
/Mr Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts
The hospitality industry has long been a cornerstone of global tourism and local economies, yet its impact on the environment has also been profound. From resource consumption to waste production, the industry has faced increasing scrutiny over its environmental footprint.
However, in recent years, a transformative shift has begun, heralding what could be called ‘Sustainability’—an era where innovations in energy, water, waste and eco-conscious operations are reshaping the way we travel, stay and engage with the world. This new wave of sustainability is not just about minimizing harm; it is about creating positive change and the hospitality sector is at the forefront of this revolution.
At The Fern Hotels & Resorts, we have long recognized our responsibility as stewards of both the environment and the guest experience. Our approach to sustainability reflects our belief that ecological sensitivity and business excellence are not mutually exclusive but are deeply intertwined. Through a combination of pioneering initiatives and industry-leading practices, we are striving to not only meet but exceed the standards set by global sustainability frameworks.
A key pillar of our sustainability efforts is the integration of renewable energy. Many of our properties are equipped with solar panels, an innovation that has significantly reduced our reliance on conventional energy sources. By generating clean, renewable energy on-site, we are reducing carbon emissions while setting a powerful example for other businesses across industries. Coupled with the use of energy-efficient LED lighting and other energy-saving equipment, we ensure that sustainability is embedded into the very fabric of our day-to-day operations.
Water conservation is another area where we are making great strides. Understanding the critical importance of safeguarding this vital resource, we have implemented advanced water recycling systems at several properties. These systems allow wastewater to be treated and reused, ensuring that we minimize our consumption of freshwater. Furthermore, rainwater harvesting is widely adopted, while the installation of low-flow fixtures in guest rooms significantly reduces water wastage without compromising comfort. By adopting such practices, we hope to raise awareness among our guests, encouraging them to adopt more sustainable water use habits in their daily lives.
Waste management remains a cornerstone of our sustainability strategy. Through diligent waste segregation, composting of organic materials and partnerships with recycling companies, we ensure that minimal waste reaches landfills. The elimination of single-use plastics in favour of biodegradable and reusable alternatives is another important step in our commitment to reducing environmental harm. These initiatives not only decrease our ecological impact but also align with broader global efforts to combat plastic pollution.
Our commitment to sustainability extends beyond our operational practices. We actively involve our guests in this mission by encouraging participation in tree-planting activities, community clean-up drives and promoting eco-friendly behaviours during their stay. This collaborative approach enhances the overall guest experience, fostering a sense of shared responsibility and making sustainability an integral part of the travel journey.
At The Fern Hotels & Resorts, we are proud of our progress, but we are also aware that sustainability is a continuous journey. By embracing cutting-edge innovations, adhering to rigorous standards, and engaging our guests in meaningful ways, we aim to lead by example and contribute to a more sustainable future for the hospitality industry—and the world at large.
