Mehul Sharma, Founder & CEO, Signum Hotels & Resorts on Year End Thoughts 2023
/What has been your most striking takeaway from the year 2023?
The most striking takeaway from the year 2023 for Signum Hotels was our ability to adapt and thrive in a rapidly changing market. Despite the challenges posed by the pandemic and shifting consumer behaviour, Signum Hotels not only weathered the storm but emerged stronger than ever. Signum Hotels embarked on its presence in the Middle East by entering the Dubai market in collaboration with its sister concern 360 Stays.
One of the key factors behind our success was the focus on enhancing the guest experience. At Signum Hotels, we implemented innovative technologies and personalized services to cater to the evolving needs and preferences of our guests.
This dedication to excellence was reflected in our consistently high guest satisfaction scores and positive reviews.
Additionally, Signum Hotels demonstrated its commitment to sustainability and environmental responsibility. We incorporated eco-friendly practices throughout our operations, from energy-efficient buildings to locally sourced and organic food offerings. This sustainable approach not only resonated with environmentally conscious travellers but also helped reduce costs and improve overall efficiency.
Furthermore, Signum Hotels embraced diversity and inclusivity in every aspect of the business. We actively promoted inclusivity in our workforce, ensuring equal opportunities and fair treatment for all employees. This commitment to inclusivity extended to our marketing and advertising campaigns, showcasing the diverse backgrounds and experiences of our guests.
Overall, Signum Hotels’ ability to adapt to changing times, enhance the guest experience, prioritize sustainability, and promote diversity and inclusivity made 2023 a remarkable year for the brand. Our success serves as an inspiring example for the hospitality industry as a whole, showing that with innovation and determination, even the most challenging circumstances can be transformed into opportunities for growth.
What is your plan for 2024?
Signum Hotels has ambitious plans for 2024, aiming to further solidify its position as a leading player in the hospitality industry while continuing to prioritize expansion, sustainability, and guest satisfaction.
First and foremost, Signum Hotels plans to expand its portfolio by opening several new properties in key locations in India and around the world like United States, Russia, etc. These new hotels will feature state-of-the-art facilities, luxurious amenities, and a strong focus on providing exceptional guest experiences. By strategically expanding our presence, Signum Hotels aims to cater to a wider range of travellers and capture new market segments.
In line with our commitment to sustainability, Signum Hotels will continue to implement eco- friendly practices across our existing and new properties. We will explore innovative renewable energy sources, adopt efficient waste management systems, and enhance our sustainable food and beverage offerings. By prioritizing sustainability, Signum Hotels aims to not only reduce its ecological footprint but also inspire and educate guests on the importance of responsible travel.
In terms of guest experience, at Signum Hotels we plan to leverage technology to further enhance convenience and personalization. We will invest in cutting-edge digital solutions, such as mobile apps for seamless check-ins, smart room features, and personalized recommendations based on guest preferences. These advancements will empower guests to have more control over their stay and provide them with tailored experiences that go beyond their expectations.
Furthermore, Signum Hotels will continue to embrace diversity and inclusivity in all aspects of our operations. We will work towards fostering an inclusive working environment, promoting diversity in their workforce, and implementing initiatives that celebrate different cultures and backgrounds. By doing so, we aim to create an environment that welcomes and values diversity, ensuring that every guest feels respected and represented.
In summary, 2024 holds exciting prospects for Signum Hotels, with plans to expand our portfolio, enhance sustainability efforts, leverage technology for an exceptional guest experience, and promote diversity and inclusivity. These initiatives demonstrate our commitment to staying at the forefront of the industry and providing unforgettable experiences for their valued guests.
