ATTA® to drive industry connections, and a boost in outbound Indian tourism to Africa

Looks to deepen engagement with stakeholders from the Indian travel market with a presence at key upcoming travel trade events in Mumbai and New Delhi

Mumbai, February 2024 - ATTA® (Africa Travel and Tourism Association) is set to attract more Indian tourists to Africa and strengthen its presence in the Indian market by engaging with industry leaders at two flagship travel trade events in Mumbai and Delhi this February.

As part of its mission to facilitate the growth of tourism in Africa, ATTA® will be exhibiting at the Outbound Travel Mart (OTM) in Mumbai, where they will be actively listening to and meeting with buyers and media to understand their needs and preferences. Following this, a similar exercise will be undertaken at the South Asia Travel and Tourism Exchange (SATTE) in Delhi.

ATTA® has been a trusted presence in the African tourism industry for over three decades since its establishment in 1993. With its focus on driving sustainable growth, ATTA® serves as a not-for-profit trade association, leveraging its extensive network and expertise to foster tourism development in Africa. The Indian market has seen a marked increase in travel to Africa in recent years, with a growing interest in wildlife, adventure, and cultural tourism. ATTA® aims to tap into this potential and further strengthen the ties between African destinations and Indian travellers, with a key focus on sustainability.

"After holding productive meetings with tourism ministers across Africa, we recognize the immense potential of the Indian market," says Jon Danks, CEO of ATTA®. "We understand the importance of understanding the key trends and building relationships with Indian industry leaders and media, which is why we are thrilled to be participating in these pivotal trade events. These platforms will be a stepping stone in powering the growth trajectory of African Tourism. From Cape Town to Masai Mara, we have seen some of the destinations being increasingly popular among the Indian audiences and we plan to have more visitors from India this year.

ATTA® invites all interested parties, including Indian tour operators, travel agents, media representatives, and anyone with an interest in Africa, to visit their booth at the OTM in Mumbai between 8th – 10th February, and will also be present at SATTE in Delhi on 22nd – 24th February 2024.  ATTA® is a membership organisation inviting engagement with the India industry to connect with its African members.  Members receive priority at its global events, forge networking relationships online, and receive daily news from the continent of Africa. Annual Membership is from INR50,000 per year.