New Delhi, May 2024 – Somali Bajpai has been appointed as the Cluster Marketing Manager for Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra, bringing a strategic, dynamic, and creative approach to enhance the brand presence and market penetration for both the hotels.

Somali's strategy will focus on enhancing Crowne Plaza New Delhi Mayur Vihar's positioning as a vibrant destination catering to both business and leisure travellers in the capital city. She plans to implement innovative storytelling, curated events, and tailored PR and digital campaigns that resonate deeply with diverse set of guests & clients.

At Holiday Inn Katra, Somali aims to leverage the hotel's serene surroundings to attract spiritual and adventure-seeking travellers. Her approach will include crafting unique, compelling narratives and creating memorable experiences that highlight Katra’s tranquil yet adventurous allure.

"Somali is known for her knack for creating strategic collaborations with media and industry partners. Her appointment signifies a strategic initiative to innovate marketing strategies and reinforce the market positioning of both Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra within the IHG portfolio," said Veenu Rastogi, Area Director of Sales and Marketing, IHG South West Asia and DOSM, Crowne Plaza Mayur Vihar.

With a robust background at leading PR agencies such as Adfactors PR, PR Pundit, and roles at HT City and DD News, Somali brings a profound understanding of media dynamics and consumer behaviour. Her successful tenure at Crowne Plaza New Delhi Okhla, marked by award-winning food festivals, demonstrates her ability to drive marketing and public relations initiatives.

Somali has been recognized as a young achiever with notable awards, including the PR Moments 30 Under 30, Exchange4Media 30 Under 30, and the Women Achiever’s Award by Impact magazine. She also been adjudged first runner-up in the Hotelier India Awards and Big F Awards in Marketing and PR categories, respectively.

Mumbai | Navi Mumbai | January 2024: Four Points By Sheraton Navi Mumbai is thrilled to announce the recent appointment of Nivedita Tiwari Ware as Cluster Marketing Manager, overseeing the marketing endeavors for Four Points by Sheraton Navi Mumbai Vashi, The Resort Mumbai, and The Dukes Retreat, Lonavala.

With an impressive background in strategic communication, brand marketing, and digital marketing, Nivedita brings a wealth of experience to her new role. In her pivotal role, Nivedita will lead the cluster's marketing initiatives, leveraging her expertise to build awareness, elevate brand presence, and drive strategic campaigns.

Nivedita has an extensive portfolio, having collaborated with renowned brands such as Franklin Templeton, Birla Estates, Voot, Danfoss, Fisher-Price, and Kellogg's. Over the past nine years, she has excelled as an account manager in top digital marketing agencies. Her diverse experience reflects her versatility and ability to navigate various industry landscapes. A graduate of Mumbai University, Nivedita holds a master's degree in public relations with a major in advertising.

Nivedita's arrival marks a strategic move for all three hotels as they continue to evolve and innovate in the competitive hospitality sector.