Tell us about your journey. How did it all start?

Our journey began with a passion for crafting unforgettable experiences rooted in India's rich culture and heritage. Inspired by the diverse beauty that our nation offers, we were on a mission to create havens of luxury that echo authenticity, sustainability, and an ethos of "Atithi Devo Bhava" – the guest is God. Our tale is one of evolution, of transforming dreams into reality and crafting unique narratives that resonate with every traveller's heart.

What do you think it takes to succeed in this industry?

To succeed in this ever-evolving industry, one must appreciate a blend of artistry and precision. Impeccable attention to detail, cultural sensitivity, adaptability to changing trends, and an unwavering commitment to remarkable guest service are the cornerstones of success. And, of course, a team fueled by passion and dedication is key at Amritara. We ensure all the team members have this mindset and perform their respective duties accordingly.

Share with us 5 skills that you think will be critical for a hospitality career in the future.

Looking forward, here are five skills that will prove critical for a future in hospitality:

1. *Tech-Savviness:* As technology reshapes guest experiences, mastering digital interfaces and data analytics is paramount.

2. *Sustainability Stewardship:* With eco-conscious travellers on the rise, knowledge of sustainable practices will be indispensable.

3. *Cultural Agility:* The ability to connect with guests from various cultures will be a hallmark of excellence.

4. *Storytelling Proficiency:* Crafting compelling narratives that resonate with modern travellers seeking authenticity will be key.

5. *Crisis Management:* In an unpredictable world, the capacity to handle unexpected challenges with grace is a vital skill.

The new, young traveler wants experiences and insta-ready content. What do you have in store for them?

For the new generation of explorers desiring experiences and Insta-ready content, we've curated a plethora of bespoke offerings. From a wide range of wellness retreats rooted in ancient Ayurvedic wisdom to beautiful nature escapades that drench travellers in India's diverse landscapes, we have something for every discerning taste. Our properties are designed not just as destinations but as gateways to soul-stirring stories waiting to be shared.

What does the future look like? For the industry, you, your project / initiative.

The future is indeed luminous for the hospitality industry. We envision seamlessly blending tradition with innovation, creating harmonious spaces where heritage dances with modernity. As for Amritara, we're excited about expanding our portfolio, incorporating cutting-edge technologies to elevate guest experiences creating a new experience every time on a journey towards becoming a global hospitality leader while staying true to our Indian roots.

What are the attributes you look for while selecting or hiring?

When selecting individuals to join our family, we seek attributes that resonate with our core values – a genuine passion for hospitality, an inherent warmth in connecting with people, an unyielding commitment to excellence, an entrepreneurial spirit, and an insatiable thirst for learning and growth.

What is your favourite interview question & why?

My favourite interview question is, "If you could design an immersive guest experience that truly embodies the essence of India, what would it entail?" This question allows candidates to showcase their creativity, cultural understanding, and alignment with our vision.

What is the one app / tech solution you would love to see?

In the realm of technology, I eagerly anticipate a holistic app that seamlessly integrates operations, HR, training, and guest services. A unified solution that empowers our teams to deliver unparalleled experiences while streamlining behind-the-scenes processes would be a game-changer.

Share with us the journey, the vision, all the exciting things coming up for Amritara.

As for Amritara's journey and vision, we're on a path to redefine luxury hospitality. From unveiling new properties in captivating locales to embracing sustainable practices that honor our environment, each step reflects our dedication to weaving extraordinary stories for our cherished guests. We invite all of you to join us on this enchanting expedition, where every moment is a celebration of India's splendors.

Amritara has 18 operational properties currently and 7 upcoming properties by 2024.