TRIBE, a bold design-driven hotel brand from Accor, is excited to announce a key milestone – reaching 20 hotels around the globe. Each TRIBE address embodies the essence of contemporary living, offering spaces that are smart, stylish, and encourage social interaction. With over 40 additional hotels currently under development, including on the tropical paradise of Phuket and in Ho Chi Minh City, TRIBE's journey is just beginning, proving that modern hospitality can be both high-quality and accessible.

“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor. “TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t. Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”

Halfway between standardisation and personalisation, the lifestyle segment is growing rapidly worldwide, fulfilling the wants and needs of the modern traveller seeking unique and innovative stays. 

“Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development,” said Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy Division, Accor. “By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor's and our partners' commitments to responsible growth and sustainable hotel development."

TRIBE Living Bangkok Sukhumvit 39, Thailand

Situated in the lively Sukhumvit district, TRIBE Living Bangkok Sukhumvit 39 is the ideal spot for those who want more from their stay – without the unnecessary extras. From the dynamic co-working areas to the 24-hour fitness centre, this TRIBE address offers everything that matters most to modern travellers. A true standout feature of the hotel is the Taco Hachi rooftop bar, located on the 27th floor. This bar’s layout maximizes the stunning views of Bangkok’s skyline, making it a highlight of the property’s design. The open-air setting, coupled with chic furnishings and ambient lighting, creates a relaxed atmosphere that’s perfect for sunset cocktails or evening gatherings. 

TRIBE Phnom Penh Post Office Square, Cambodia

Bordered by heritage buildings, the Mekong riverfront promenade, and the historic temple of Wat Phnom, TRIBE Phnom Penh Post Office Square offers a prime location in the Post Office Square District. The hotel offers an affordable design-driven alternative for a new generation of travellers. It is a combination of a hotel and social hub, where the common areas are designed as the focal point. The lobby lounge is filled with bold furniture statements, allowing a variety of uses for work, play, or socialise. The flexible co-working space invites locals and digital nomads to get their work done. Visitors can connect with the community over a seriously good coffee from local roasters and healthy bites from the 24-hour TRIBE EXPRESS. For a vibrant dining experience, the rooftop HEMISPHERE captivates with bold design, a lively atmosphere, and stunning city views.

TRIBE Bali Kuta Beach, Indonesia

Strategically located on the famous Kuta beach strip, TRIBE Bali Kuta Beach marries contemporary spaces and eclectic design, making it one of the island’s most stylish hotels. With views across the famous Kuta beach, the interiors are inspired by local crafts and designed to be as comfortable and functional as they are aesthetically-pleasing. Located on the ground floor, a cosy and stylish coffee shop by day transforms into a bar by night, alongside a curated Grab & Go stand offering fresh salads and a selection of local beverages available from day to night. The rooftop’s 360-degree restaurant and bar, Afterglow Bar & Kitchen, overlooks the infinity pool and sandy shore, allowing visitors to savour lite bites and local favourites, while enjoying a playlist of soulful sounds. 

TRIBE Paris Clichy, France

Located in the vibrant neighbourhood of Clichy, TRIBE Paris Clichy brings a fresh urban experience, offering guests a stylish yet comfortable retreat. With minimalist rooms flooded with natural light, TRIBE Paris Clichy emphasises comfort and simplicity, making it an ideal base for both business and leisure travellers. Guests can immerse themselves in the relaxed, welcoming atmosphere of the Social Hub, a dynamic space that serves as a coffee shop, coworking area, and cocktail bar throughout the day. The Tiki-inspired rooftop bar offers breathtaking views of Paris’s most iconic landmarks, including the Eiffel Tower and Sacré-Cœur, creating the perfect backdrop for enjoying a signature cocktail while taking in the energy of the city.

TRIBE London Canary Wharf, United Kingdom

TRIBE London Canary Wharf redefines modern hospitality with its intelligent design, sleek interiors, and practical functionality. Perfectly positioned in one of London’s most iconic districts, this TRIBE address provides a fresh space where guests can work, play, and relax without any unnecessary frills. The hotel’s design is bold and confident, offering co-working spaces, smartly designed rooms, and a café that evolves from day to night, catering to the needs of modern travellers. Guests love the high-end feel at a fair price, the thoughtfully curated amenities, and the way the hotel offers a polished, contemporary experience that doesn’t compromise on comfort.

With 20 hotels now in operation and over 40 more under development, TRIBE is poised to transform the hospitality landscape with its unapologetically modern approach. Each TRIBE address embodies the brand’s vision of offering intelligent, functional spaces that celebrate individuality, creativity, and connection. As the journey continues, TRIBE remains committed to delivering experiences that elevate everyday travel, proving that exceptional design, comfort, and value can coexist seamlessly. This is only the beginning, and TRIBE invites discerning travellers to join in exploring a world of bold, design-driven hospitality.