JW Marriott and Flamingo Estate seamlessly entwine luxury hospitality and elevated lifestyle experiences to create a journey exploring scent, sound, and taste

INDIA, September 5, 2024 – Scent. Sound. Taste. Three of the most powerful senses are at the core of the new brand partnership by JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness.

The JW Marriott collaboration with Flamingo Estate, was unveiled by an elegant evening of celebrations held on September 3, 2024, at the JW Marriott Bengaluru Prestige Golfshire Resort & Spa, the inaugural venue for this collaboration in South Asia. This significant event also served as a tribute to the 40th anniversary of the iconic JW Marriott brand, which has spent four decades epitomizing luxury and refinement in its properties and distinctive resorts in 40 countries and territories around the world. In honor of this milestone, the brand is celebrating with a series of signature Garden Parties hosted across select JW Marriott properties globally. These exclusive events seamlessly fuse the sophistication of luxury hospitality with the tranquil beauty of nature.

Guests were invited to embark on a refined multi-sensory journey; enveloped in an elegant garden-inspired fragrance entitled “Expansion”, accompanied by curated nature-infused soundscapes. A celebration of true hospitality, the exclusive dinner featured exquisitely presented cuisine and décor that showcased the unique offerings of Flamingo Estate. Each dish was meticulously prepared with fresh, locally sourced produce from the resort’s JW Garden and was enhanced by the soft, flickering glow of butter candles.

“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”

“We are honoured to be the first to unveil the JW Marriott and Flamingo Estate collaboration in India, while celebrating the brand’s 40th anniversary milestone,” said Ronan Fearon, General Manager of JW Marriott Bengaluru Prestige Golfshire Resort & Spa. “This event embodies our commitment to redefining luxury by blending elegance with immersive experiences, offering a setting that harmoniously combines sophistication with genuine hospitality. The occasion was both memorable and transformative, nurturing the well-being of our guests.”

The celebration was beautifully themed around Alice's Garden, brought to life through the signature Breaking of the Bread ritual. This meaningful tradition was elevated by the gentle flicker of edible butter candles, creating an ambiance of warmth and connection. The toast was raised as a salute to good health and gratitude, encapsulating the spirit of the evening. Inspired by Alice Marriott's love of flowers, the Seed paper menus added a thoughtful and sustainable touch. The dinner’s signature ingredients, fresh mint and pomelo, were sourced directly from the JW Gardens, adding a fresh and locally grown essence to the event. This celebration seamlessly blended tradition, innovation, and a deep appreciation for nature, making it a truly unforgettable experience.

In tribute to its founder Alice Marriott, each guest received a commemorative gift of raspberry jam made from her original recipe.