Mumbai, India – September 2024: abCoffee, India's top-rated, award-winning tech-driven specialty coffee brand, drops a sizzling rap track to herald their game-changing mobile app! Renowned for crafting 100% specialty coffee tailored to the Indian palate, the brand continues revolutionizing India's coffee scene with a fresh beat and seamless digital experience. The app promises your daily brew in just three taps, offering irresistible deals and endless personalization options!

To kickstart the app launch, the brand unleashes a catchy rap anthem that embodies the brand's innovative spirit. The song, already viral on social platforms, captures abCoffee's essence.

Founder & CEO Abhijeet Anand, states, "Our app launch needed to mirror abCoffee's core: excitement, flavour, and community. This new platform empowers our customers with convenience and choice, while the rap track delivers our message in a language that resonates with modern coffee aficionados."

Having won hearts across Mumbai, Delhi NCR and Bengaluru with their on-the-go specialty decks serving expertly roasted Indian coffee, abCoffee now elevates the experience. The new app enables customers to savour India's finest beans faster, more affordably, and with unparalleled customization options.

About abCoffee: abCoffee is India's highest customer-rated and award-winning coffee company, dedicated to bringing India's best-grown coffees at honest prices to the people of India. The brand’s grab & go format combined with specialty coffee and advanced backend operations have helped them serve over 700,000+ coffees in such a short span of time. Their dedication to quality is evident in their meticulous sourcing of 100% Specialty Coffee beans from India's top coffee plantations. This commitment has resulted in an impressive customer loyalty rate of 61%, and India’s leading NPS rating in the category.