Hyatt Hotels Corporation announced the opening of Hyatt Centric Jumeirah Dubai, marking the lifestyle brand’s debut in the Middle East.

The seven-story property is set to become a social hub in the La Mer district, featuring 173 guestrooms, including 27 suites.

“We are proud to introduce the 10th Hyatt branded hotel in Dubai and to bring the first Hyatt Centric hotel into the UAE,” said Britta Leick-Milde, hotel manager of Hyatt Centric Jumeirah Dubai.

The hotel brings a mix of F&B outlets and features multiple spaces for meetings, events and social gatherings with a boardroom that fits up to eight guests, large terraces ideal for social gatherings for up to 85 guests and the exclusive rooftop bar that can be used for small group celebrations.