Licious has announced the appointment of Prashant Verma as its chief revenue officer. The country’s largest tech-first D2C fresh meats and seafood brand will focus on amplifying growth and profitability as it enters the next phase of evolution.

A seasoned leader for digital-first businesses, Verma brings 15-plus years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors including e-commerce, consumer internet, FMCG and financial services. His mandate at Licious entails P&L ownership, category management, brand, product development, platform growth and new city expansion.

Prior to joining Licious, Verma has led marketing and growth at Grofers, where he drove e-commerce adoption and the brand’s growth over four years. He loves building fearless teams that challenge the status quo, break boundaries, and achieve moon-shot goals.

An alumnus of IIM Ahmedabad and NSIT Delhi, Verma has also led brand strategy for Lowe Lintas and Leo Burnett across multiple sectors such as consumer internet (Freecharge), FMCG (Unilever - foods, oral care and desserts) and financial services (Axis Bank). He began his career with ICICI Bank and Avaya.