Occupancy levels at the Palazzo Versace Dubai hotel have shot up to 70 percent during weekdays and as high as 90 percent on weekends, according to the property’s managing director Monther Darwish.

Speaking to sister title Arabian Business, Darwish credited the rise in demand for staycations as one of the factors for the hotel’s impressive occupancy. Despite the pandemic, Palazzo opted to remain open throughout the UAE’s strict lockdown measures.

Darwish told Arabian Business that the property spent “millions of dirhams” on an aggressive marketing campaign to bring in guests. He revealed that as many as 2,700 people came through the hotel in a single day earlier in the month.

“During those tough times, we took a decision to go very intense in the marketing to market that we are the most fashionable and safest hotel in town. We started taking the procedures, from disinfecting gates to sanitizing the rooms, and the hygiene all over the place in the hotel and we started a big push in this manner.

“We started engaging many influencers. We want to position ourselves in the client’s mind that it is the safest.

Source