Tripadvisor over the last few months, work has commenced on a new platform to connect consumers to "travel designers" who will plan and book their trip.

The service, known as Reco, works on both desktop and via a smartphone app for Apple devices, giving travelers access to a portfolio of agents for a $199 fee each time.

Travelers select dates for a trip, length of stay, type (getaway, festival, reunion, cruise, etc.), budget range, interests and "vibe" (romantic, spiritual, chill, etc.) and then Reco offers a range of matches to agents with expertise in those areas.

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www.phocuswire.com/Tripadvisor-Reco-travel-agent-platform