ITC Hotels has launched the ‘WeAssure’ initiative under which the chain has partnered with National Accreditation Board for Hospitals & Healthcare Providers (NABH) and DNV GL Business Assurance to ensure 'clinical' levels of hygiene and safety for its hotels.
The company said these assurance certifications will stand testimony to the ' rigorous' hygiene protocol being put in place to ensure the safety of guests and associates at ITC Hotels across India.

Nakul Anand, executive director at ITC said WeAssure is a unique programme designed in collaboration with medical professionals and disinfection experts to further enhance the existing hygiene and cleaning protocols.
ITC Hotels said the accreditation by National Accreditation Board for Hospitals & Healthcare Providers (NABH) will enhance existing procedures and controls in the area of sanitation, hygiene, safety and infection control thereby conforming to hospital level hygiene standards
ITC said ‘WeAssure’ will address all facets of hotel operations from revised protocols for back of the house activity at the receiving store, back offices, laundry to the public areas with heightened sanitization measures for guest luggage and elevators to room service.