Building on the existing dedication to cleanliness at its nearly 6,000 franchised hotels in the United States, Choice Hotels International, Inc. announced a new initiative: Commitment to Clean. The initiative is Choice Hotels' holistic approach to supplying franchisees and their employees with the tools they need to help Choice-branded hotels achieve superior levels of cleanliness, and address health and safety concerns associated with the COVID-19 pandemic.

Commitment to Clean leverages Choice's long-standing relationship with Ecolab, the industry expert and global leader in water, hygiene and infection prevention technologies and services; guidance from the Centers for Disease Control and Prevention (CDC), the World Health Organization and the U.S. Travel Association; and Choice's membership in the American Hotel and Lodging Association (AHLA) Safe Stay Advisory Council, to provide hotels with the latest resources and training.

The Commitment to Clean initiative builds on Choice Hotels' long-standing cleanliness protocols, and enhances the existing program with guidance developed in response to the pandemic, including recommendations related to deep cleaning, disinfecting, hygiene, and social distancing best practices and protocols.

Protocols

• Heightened cleaning protocols for high-traffic areas such as the front desk, fitness centers and pools, as well as other high-touch surfaces throughout the hotel, using hospital-grade disinfectant approved by the U.S. Environmental Protection Agency to combat the spread of COVID-19

• Housekeeping "on-demand" option that allows guests to request delivery of additional toiletries, towels, linens or coffee without having a housekeeper enter the room.

Products

• Design enhancements to help facilitate contactless check-in and check-out, such as plexiglass partitions at front desks for added protection and key drops for guests' use upon departure.

• "Clean seals" on certain high-touch items in guest rooms to provide reassurance of sterilized condition.

Communications

• On-property signage and decals reiterating CDC social distancing guidelines, personal sanitation guidelines and the importance of surface cleaning.

• Communications from front desk staff to guests about precautions taken for their safety and comfort, and reminders about additional safeguards available at guests' choosing.