Accor has partnered with testing, inspection and certification provider Bureau Veritas to develop a ‘label’ certifying that appropriate safety standards and cleaning protocols have been achieved.

The label will cover both accommodation and catering, and will set the sanitary standards applicable to all of the group’s hotels, “as well as to other chains and independent hotels”.

Accor said that the project had been carried out in partnership with doctors and epidemiologists, and had been developed in collaboration with Accor owners and trade associations.

Concrete proposals will be submitted initially to the French government and subsequently to relevant European governments, ministries and committees, and the result of the project will be “an operational guide made available to all stakeholders in the hospitality industry, enabling them to rigorously apply the health and safety recommendation of authorities (WHO, Health Ministry etc), both in guest services spaces and in back office and catering spaces”.

“Welcoming, protecting and taking care of others is the very DNA of Accor and at the heart of what we do. Today, more than ever, our employees, customers and partners need to be reassured of our ability to offering them the best welcome possible.

“As the European leader in hospitality, it is our duty to anticipate needs and respond to health and safety requirements by adhering to the highest standards. We are pleased to be pioneering this drive with Bureau Veritas and to extend it to all stakeholders.”