BWH Hotel Group Central Europe, is now present in ten countries in the region: Germany, Luxembourg, Austria, Switzerland, Liechtenstein, Croatia, Slovakia, Slovenia, Czech Republic and Hungary. The forthcoming properties will target different groups and will operate under one of the BWH Hotel Group's brands: four city hotels in Cottbus, Essen, Frankfurt and Prague, two hotels with a more leisure-oriented profile in Ottobeuren in the German Allgaeu region and Zell am See in Austria, a design hotel in Einbeck in Germany and a 351-room hotel in Hanover.

 The Group also highlighted the potential of soft brands such as BW Signature Collection, BW Premier Collection and Sure Hotel Collection, as well as the new lifestyle brand Aiden by Best Western, which debuted on the German market in January 2020 with the opening of a 109-room hotel.

Best Western Hotels & Resorts added 3 midscale brands from the WorldHotels Group to its portfolio and recently opened Fleming's Express Hotel Wuppertal was welcomed as a new member of the brand.

In 2020, Best Western Hotels & Resorts is consolidating its position as the 5th largest hotel group in Europe and France with 85,435 and 14,826 rooms respectively. More recently, Best Western France announced a positive balance sheet of activities in 2019, particularly in terms of development and growth in turnover volume.